PRIVACY POLICY

Effective Date: [Insert Date]

Heir and Form (“Company,” “we,” “our,” or “us”) is a doing business as (DBA) of Desert Roots Holdings, LLC, a Nevada limited liability company.

This Privacy Policy explains how we collect, use, store, and protect information when you visit the Heir and Form website (the “Site”), submit inquiries, interact with our services, or otherwise engage with us online.

By using this Site, you agree to the practices described in this Privacy Policy.


1. Information We Collect

We may collect information you voluntarily provide, automatically collected technical information, and limited third-party data.

Information You Provide Directly

When you submit forms, contact us, request information, inquire about inventory, or communicate with us, we may collect:

  • full name
  • email address
  • phone number
  • business name (if applicable)
  • project details
  • furnishing preferences
  • delivery or location details
  • messages or inquiry content
  • other information voluntarily submitted

Information Collected Automatically

When you visit the Site, certain technical information may be collected automatically, including:

  • IP address
  • browser type
  • operating system
  • referring website
  • pages visited
  • session activity
  • time spent on pages
  • click behavior
  • approximate geographic location
  • device information

This information helps us improve website performance, user experience, and service offerings.


2. How We Use Information

We may use collected information to:

  • respond to inquiries
  • communicate about inventory or services
  • coordinate sourcing requests
  • facilitate delivery or pickup communications
  • improve website functionality
  • understand user behavior
  • optimize content and service offerings
  • maintain security
  • prevent fraud or misuse
  • comply with legal obligations
  • support marketing, analytics, and business development

3. Cookies & Tracking Technologies

The Site may use cookies, analytics tools, pixels, and similar technologies to improve functionality and understand visitor interactions.

These technologies may help us:

  • remember user preferences
  • analyze website traffic
  • measure marketing effectiveness
  • improve navigation and usability

Users may adjust browser settings to disable cookies, though portions of the Site may function differently as a result.


4. Analytics & Third-Party Tools

We may use third-party services to help operate and improve the Site, including tools for analytics, marketing, scheduling, communication, payment processing, or embedded content.

These providers may collect information according to their own privacy policies.

Examples may include:

  • Google Analytics
  • website hosting providers
  • WordPress plugins
  • email communication platforms
  • payment processors
  • scheduling tools
  • embedded social media content

We are not responsible for third-party privacy practices.


5. Contact Forms & Communications

If you submit a contact form or communicate with us directly:

  • your information may be stored for follow-up
  • communications may be retained for business recordkeeping
  • submission does not create a contractual relationship unless otherwise agreed

Please avoid submitting sensitive confidential personal information through general website forms.


6. Payment Information

If purchases or deposits are processed through third-party payment providers, payment details are handled directly by those processors.

Heir and Form does not store full payment card information unless explicitly managed through secure authorized platforms.

Payment processors maintain their own privacy and security practices.


7. Email Marketing

If you voluntarily subscribe to communications, promotions, inventory updates, or related content:

  • you may receive occasional emails
  • you may unsubscribe at any time using the provided opt-out mechanism

We do not send unsolicited commercial communications in violation of applicable law.


8. Sharing of Information

We do not sell personal information.

We may share information when reasonably necessary with:

  • service providers
  • logistics or delivery coordination partners
  • payment processors
  • technology vendors
  • website hosting providers
  • legal or regulatory authorities when required
  • business successors in connection with restructuring, sale, or acquisition

Information is shared only as reasonably necessary for business operations.


9. Data Security

We take reasonable administrative, technical, and organizational measures to protect collected information.

However, no website, electronic transmission, or storage method can be guaranteed completely secure.

Use of the Site is at your own risk.


10. Data Retention

We retain information only as long as reasonably necessary for:

  • communication purposes
  • operational needs
  • business recordkeeping
  • legal compliance
  • dispute resolution
  • security monitoring

Retention periods may vary depending on the type of information involved.


11. Children’s Privacy

This Site is not directed toward children under 13.

We do not knowingly collect personal information from children.

If such information is discovered, we will take appropriate steps to remove it.


12. Nevada Privacy Rights

Nevada residents may have certain privacy rights under applicable state law.

Nevada residents who wish to inquire about information-sharing practices may contact us through the contact information provided on this Site.


13. California Residents

If users access the Site from California, certain privacy rights may apply under California law.

Where applicable, requests may be submitted regarding personal information rights consistent with governing law.


14. Third-Party Links

The Site may contain links to third-party websites, marketplaces, social platforms, or services.

We are not responsible for the privacy practices, security, or content of external websites.

Users should review third-party privacy policies independently.


15. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes become effective upon posting the revised version to this Site.

Continued use of the Site indicates acceptance of updated terms.


16. Contact

Questions regarding this Privacy Policy may be submitted through the contact information listed on the Site.